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Thursday, December 11, 2014

2015 January Price Changes

It was announced that our prices will be increasing in January.  There has been a huge range of emotions and reactions by our clients.  Most have been very supportive but we know some well loved clients have voiced some opposition. 


We definitely understand and respect those feelings.  To address them we would like to present some historical facts to help you understand our decision.  W&W Opened in 1999 and daycare was only $20.  We were the first doggie daycare in the OC.  People laughed at us.  We did not make a profit for the first few years because we knew daycare had to be cheap since people didn’t see the value.  We lived off my husband wages. 

Luckily we grew, expanded and the moved into our current location where we finally made a small profit.  We still never raised our prices.  In 2008 we hit a critical point where expenses outgrew our sales and we raised daycare by $6.   We also opened our Tustin facility to better service our North County Clients. Now in 2014, we have arrived in the same place.  Our expenses are so much more.  Employee health benefits, rent, insurance, supplies, the works. Everything just costs more, just like your groceries, gas and other necessities.  It has all gone up every single year without us passing on the increased cost.  We now raise rates or go out of business. In the 15 years we have been business, we have raised our daycare rates only once before now.  Compare that to other businesses.  Most build in yearly increases.

From the consumer perspective, we realize that our story does not change the increased financial hardship to you.  Particularly people who were getting half days at an outrageously low price (in comparison to the full day price) by splitting them on your full day passes.  Dogs who come for half days do not require less work.  They still get all the benefits and perks (quick trains, lunches, naps, play, attention, roll call, yappy hour).  It isn’t feasible for us to continue to provide excellent supervision, amazing staff, and a safe clean environment without these changes. We did not make this decision lightly without lots of discussion, expense cutting, and looking at other alternatives.

We realize there is competition that is cheaper (and more expensive).  The competition is cheaper for a reason.  One person supervising 40-50 dogs in one small room is not daycare.  Our staff have been loving and caring for many of your dogs for years.  As a daycare consultant, I also know that the competition too will be raising their prices as they share many of our increased costs.

We have staff who have worked for us for a decade.  We provide an amazing work environment so they can make this job their career. We have even added a human resource manager to make sure we have happy well trained humans taking care of your dogs.   Longevity in our employees means better quality care.  We hope this explains our decision and we hope you will continue to support the amazing place we have built, called the Wags & Wiggles Family.  

As always should you be confused, please email us and we will clarify your rates.  If you have a lengthy trip or multiple dogs, we are happy to provide a specialized quote.  We have also provided some NEW ADD ONs.  There is information about these in the newsletter.

2015 Pricing Structure

Puppy Daycare (5 mos &  under)                            $              20.00
Adult Full Daycare  $              38.00
Adult Half Daycare  $              31.00
5 Half Daycare Pass ($28 half day)
*See New Half Day Policy Below
 $            140.00
10 Half Daycare Pass ($26 half day)  $            260.00
20 Half Daycare Pass ($23 half day)  $            460.00
5 Full Daycare Pass ($35/day, Save $15)  $            175.00
10 Full Daycare Pass ($33/day, Save $50)  $            330.00
20 Full Daycare Pass ($30/day, Save $160)  $            600.00
4 Week Unlimited Use Pass   $            599.00
2 Dogs Full Daycare (10% disc)  $              68.00
2 Dogs Half Daycare   (10% disc)  $              56.00
3 dogs Full Daycare   (10% disc)  $            103.00
3 dogs Half Daycare   (10% disc)  $              84.00

Just as before multiple dogs can share a pass to reduce your rate even further.

NEW DAYCARE &  BOARDING ADD ONS
Chew Therapy (stuffed Kong)  $                 5.00
Break From The Pack (10 min walk)  $              10.00
Fitness Fido (10 min Treadmill, Sport Dog, Private Ball Chase)  $              15.00
Make Me Beautiful (10 min brush out)  $              10.00

SENIOR or CORP DISCOUNT (10% disc)
Full Daycare  $              34.00
Half Daycare  $              28.00
2 Dogs Full Daycare  $              68.00
2 dogs Half Daycare  $              56.00

OVERNIGHT FEES
First Dog Overnight $              15.00
Additional Dogs Overnight (Same Kennel) $              7.00

Half Days MAY NO LONGER be split on Full Day Passes.  Half Days now have their own special discount passes.